Ultrasonic cleaning is a gold mine for business owners, and the technology markets itself.
As Frank and I stated in the podcast dedicated to the future implications of ultrasonic cleaning, this application proves itself again and again financially, environmentally, and when it comes to efficiency.
Marketing of ultrasonic cleaning devices can be applied to an unlimited array of industries.
The first business I want to touch on is Powersports. Motocross and other motorcycle and dirt bike related sports have ushered in a popularity and moneymaking boom for these sports.
This boom in popularity is due to coverage on such networks as ESPN and the Speed Network. It is important for the motocross racers to have their bikes performing at peak levels, but because they race in dirt and or mud, by default a need to clean the components necessary to keep these motor sports vehicles running to their full potential.
Owners of motocross teams have no choice but to invest in ultrasonic cleaning equipment to continue their teams running to the peak of performance.
When one thinks of Powersports, the natural tendency is for their mind to flow to the marine sports, such as speed boating and fishing. When it comes to maintenance, the same frame of mind applies as that of Powersports.
No matter the type of boat in use, ultrasonic part cleaning is paramount when insuring peak performance. Because even though boats operate in the water, their intricate machinery needs total cleansing to assure quick turning, speed, and reliability.
Ultrasonic cleaning can also be marketed in the disaster restoration and 3D mold support structure cleaning fields. As shown in New Orleans during Hurricane Katrina, disaster relief centers must be deployed immediately and made ready to perform for weeks, if not months, on end. This is where ultrasonic parts cleaning can come into play.
When buildings are destroyed by floods, earthquakes, or war, we need to be able to clean up the mess quickly and without a second thought. A technology is needed to make certain that all applications necessary to insure a ready society is already in play. With ultrasonic cleaning, we are ready to cleanse the machinery that can rebuild cities, states, and nations.
Making an uneasy segue here, printing and ink jet cartridge recycling also require the luxury of ultrasonic cleaning as a mechanical means to cleansing. The sheer amount of cartridges and printers that businesses go through per year, not to mention printing companies, means that print cartridge recyclers could more quickly recycle cartridges by investing in ultrasonic cleaning equipment.
This investment not only relates to money back by using printer cartridges over and over, but also by cleaning printers, thus making them more efficient.
A no-brainer when it comes to an industry in need of ultrasound technology is that of the medical industry. With equipment ranging from medical transcription software to cleaning of scalpels and other surgical implements, ultrasonic cleaning is needed to insure a thorough, sterile environment.
Finally, the machining industry and injection mold industry dictates the importance of ultrasonic part cleaning through the removal of carbon build-up and mold residue. Ultrasonic cleaning can actually eradicate any trace of mold within twenty minutes.
With benefits like these, why use any other cleaning tools but ultrasonic cleaning equipment. Ultrasonic cleaning equipment is definitely the way to go. This machinery will save you a lot of money through productivity efficiency and the evident tax deduction, while granting you very restful nights.
Frank, without giving away your secrets of how you successfully market your ultrasonic cleaning equipment, how do you get the word out to consumers about OmegaSonics?
To what industry do you sell most of your inventory?
To where worldwide have you sent ultrasonic cleaning equipment to areas devastated by war and weather?
What is the coolest machine for which your ultrasonic cleaning equipment has been sold to clean?
You have obviously established quite a niche for yourself. What is the mystery behind your marketing genius?